Sometimes conventions adopted by many unrelated sites across the web help make sites more friendly and familiar for visitors. That is certainly the case with adoption of the orange feed icon across the web.
It is such a good idea to develop ‘standard’ icons that there are now multiple ‘standard’ share icons and behaviors.
The later project started in part due to licensing and ownership issues with ShareThis’s graphics, which is something I’m sympathetic to, however at what point do we have too many conventions that the behavior of these conventions remains a mystery to visitors?
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