Tag Archives: rant
Be Aware Of What Analytics Don’t Tell You
The web community lives in a world of numbers. Tools like Google Analytics, Mint, Campaign Monitor and others do a wonderful job of helping put concrete numbers in the hands of site owners allowing them to make informed decisions about their business.
Last week ReadWriteWeb had an article The Death of the Pageview which provided an overview of some ways the industry has moved from simple “clicks” or “views” into more meaningful metrics. While it is great that we can now measure campaign conversion rates or watch the cow paths form through the sites we build we must always ask ourselves if the analytics are measuring the correct things, or if numbers or trends can even help answer a particular question.
This entry was posted in project52, web and tagged analytics, browser size, business, lies, movie reviews, netflix, netflix friends, numbers, p52, rant, Todd Yellin, tracking. Bookmark the permalink.
Another Apple iPad Take
Went though a draft of this in my head as a funny Q&A with myself — 19 questions asking if I’d need the newly announced device to help me get existing work done better or if I could expect to jump in tomorrow helping clients create content for a newly introduced publishing model all answered with a simple “NO”. Followed by question 20 “will I still preorder it?” answered with a “Probably”. What I realized as I typed it up was that it all came down to work value vs. consumer value. As someone who is a somewhat recent iPhone owner and a long time Apple laptop user there was no solid work value I could find in this new type of 3G computing device but there is still plenty of consumer value as a consolidation and update of devices we’ve seen before.
Mystery Meat Pagination
Mystery meat navigation is a term web designers know well. It represents the result of a designer getting too clever for their own good and burying site navigational elements under the surface — expecting users to spend the effort to discover them. With important links behind objects that have to be interacted with a site’s visitor loses context and that information a first glance of the page can provide and may leave or give up before finding what they were looking for even if its there.
Mystery Meat Pagination
As a whole, the industry has learned from the past and I don’t encounter many examples of cases of mystery meat navigation in the wild. But with new technology comes new opportunities to run aground. In the last year or two I’ve seen many new sites implementing an infinite scrolling or lazy loading technique with AJAX.
These “remove the need for pagination clicking” techniques really tend to irk me. I haven’t seen one yet that doesn’t hit me as either clunky and heavy handed or that immediately cause me to lose the context of where I’m searching. Spending some time poking around 37signals recently launched web studio directory Haystack prompted this post, and is a good example, but they shouldn’t be picked on as the only or worst offender.
This entry was posted in design, web and tagged Ajax, design, discoverability, haystack, infinite scrolling, lazy loading, mystery meat, pagination, rant, usability, user interface, UX, web design. Bookmark the permalink.
